Cart Abandonment is a Delivery Problem Ready to be Optimised

Two of the top reasons for browse, cart and checkout abandonment are delivery cost and time. Addressing these drivers can drastically improve your e-commerce funnel conversion with abandonment rates sitting between 70-90%.

According to Shopify "45% of shoppers are looking for businesses who clearly show anticipated delivery times" View Report

As e-commerce retailers, we access behavioural triggers across all stages of the customer journey. Top-of-funnel opportunities headline your free shipping threshold and available delivery options. Payment methods are now table stakes today with delivery your best customer carrot across all stages of the funnel.

Australia's Top 100 online and omni-channel retailers offer a free shipping threshold. Now averaging around $65, customers are accustomed to shipping as free, fast and flexible and in that order. Top retailers offer Standard and Express shipping options with 1/3 now utilising same day, on-demand delivery options.

Optimise performance across the e-commerce funnel by:

• Sitewide: Utilising site ribbons & banners - detailing your free shipping threshold
• PDP & CLP: Communicating delivery & 'order by' cutoff times
• Cart & Mini-Cart: Affirming when free shipping thresholds have been met or how much more is needed
• Checkout: Offering same/next day delivery options to bring choice to the customer
• Fulfilment: Post-transaction - utilising logic rules to upgrade delivery to same/next day wherever commercially viable. Surprise & delight your customers!
• Abandonment e-mails: Headline your abandonment journey with the primary reasons for abandonment - delivery cost & time

What consumers find most valuable searching and buying products online

Customers seek proactive notifications, regular shipping updates and delivery options that suit their needs.

According to Shopify, "35% of customers are choosing in-store pickup options like click & collect to receive their orders in time."

Offering same day delivery in click & collect SMS & e-mail notifications is becoming a game changer for multi-store and hyperlocal fulfilment. Without deep integration requirements, easily transform your customer facing communication offering to bring orders to their door - same day. Customers love this and leveraging short radius distances of 3, 5 and 10km (or more), costs are inline with parcel post.

Click & Deliver by Rendr

Rendr brings innovation to click & collect with an easy to implement solution that brings a same day delivery choice to click & collect. Turn any in-store order e.g. endless aisle or service & collect order into a same day delivery.

Leverage your browse, cart and checkout abandonment e-mails with a winning fulfilment strategy that reflects customer delivery costs & time. The value of free, fast and flexible delivery far outweighs any promotional offering.

Delivery is the e-commerce funnel carrot.

If I can help solve last mile delivery challenges, reach out. Delivery solutions are your competitive advantage - right now. There are manual, low-tech, SAAS, and traditional checkout integrations ready to bring the future forward.

About Mike Fowler

Mike is an eCommerce veteran, senior leader & growth strategist for some of Australia's best retailers. Formerly at Afterpay as Director of Merchant Services APAC, General Manager and founder of the growth team at Mosaic Brands (Noni B Group) developing and launching 9 iconic multi-category online marketplaces, including: Noni B, Rockmans, Millers, and Rivers, as well as Head of Digital at Blue Illusion. Member of the Australia Post Customer Advisory Group with more than 15 years experience in helping retailers leverage eCommerce, CX, payments, & logistics opportunities to maximise growth.