The Power of Tokenization in Omnichannel Payments: Part II
Part II on Tokenization - Harness the power of tokenization to achieve a competitive edge and deliver unparalleled customer experiences.
eCommerce
Network Tokenization to Prevent Fraud and Risk: Part I
Tokenization is timely. Key to optimising your payment strategy while improving the customer experience. Loyalty, customers and card data at the tip of you and your customers fingers. Part I.
Successful Payment Strategies for FY24
As the financial year 2024 approaches, eCommerce brands must focus on payment methods, payment infrastructure, and data-rich tools to drive growth and improve the customer experience. In order to achieve this, brands should offer a variety of payment methods, streamline the payment process, …
Marketplace Behaviour in Australia
Online Marketplaces are no longer a new concept. With more options than you can count, it's no surprise that they have become a mainstay in the Australian shopping landscape. And consumers are catching on - with the balance of online shopping trending towards a marketplace model ...
How to Get Started With Affiliate Marketing for Your Brand
Why should you consider affiliate marketing for your brand? ... it's a great way to increase traffic and sales at a low cost and with low risk. It can help you build relationships with key partners.
The State of the Subscription Economy
Subscriptions aren't a byproduct of online commerce, they just make a lot of sense in it. You might start thinking about subscription in your vertical. It's pretty easy to integrate and is a fantastic recipe for any growth hacker. My vision of subscription goes much further ...
Why innovating CX should be design-led
I've just returned from Sydney and an amazing Online Retailer
The State of Gift Cards in Australia
Omnichannel retailers often have a physical gift card for in-store AND a digital eGift card for online. It doesn't have to be that way. Modern, omnichannel gift cards promote customer retention & loyalty, as well as new acquisition and sales opportunities in gift card marketplaces.
My life in t-shirts.
I've spent most of my life in and around t-shirts.
Is Australia still shopping online in 2022?
According to Australia Post's Online Shopping Report, 9.2 million households shopped online in 2022 and spent a whopping $62.3 billion dollars. In May, 5.4 million households purchased something online and we saw a spike across Click Frenzy ... what are people buying?
Traffic's Down ... What now?
Traffic is down and customers aren't shopping ... or are they? They are still shopping. Just maybe not with you. In this article, I explore who's winning in eCommerce RIGHT NOW and give you a couple nuggets on how you can fix your eCommerce strategy and start winning.
Opportunities for Brands to Create and Sell in Marketplaces
Marketplaces now account for over 60% of all e-commerce sales globally … and growing 20%+ year on year. With Australians now shopping on Amazon, Catch, Kogan, MyDeal, and OZSale. I examine opportunities for brands to sell and expand their range through an online marketplace.